Here is a commercial for Connecticut’s Community Health Care Plan featuring McLean Stevenson. CHCP was an HMO created in the late 1960s/early 1970s. The commercial was aired on WTXX, a Connecticut television station, in November of 1986. Unfortunately, it was cut off and I only have the first six seconds.

Notice that McLean is wearing a sweater with CHCP written on it, much like the University of Illinois sweaters his character, Colonel Blake, wore on M*A*S*H. The same can be said about the hat he’s wearing, although it doesn’t have any fishing lures in it. It seems fairly obvious the commercial was using McLean’s most famous role in an attempt to connect with viewers. Or maybe that’s just how McLean dressed regularly.