With contributions from AaronHandyIII.
For your enjoyment, a selection of black & white advertisements from TV Guide magazine promoting episodes of M*A*S*H, including the very first episode. Today, TV Guide is no longer the wildly popular television magazine it once was. But back in the 1970s and 1980s it was one of the only ways to find out what was on television.
Individual CBS Episodes
Here are some ads for specific episodes. Typically, season premieres and finales were heavily promoted with large ads while regular episodes were only given text in the listings.
Syndicated Advertisements
In addition to new episodes, ads would be placed in TV Guide issues to promote syndicated repeats of M*A*S*H, on various CBS affiliates and other stations. M*A*S*H was (and is) shown often in numerous local markets throughout the country. The following are a sampling of these syndicated ads:
